Keen Europe - Terradora II

Being a brand I love and wear on my adventures, I was thrilled when Keen Footwear Europe invited me to be involved in the their campaign around the launch of their Terradora IIs. This project involved me creating lifestyle content around the shoes during an adventure in Iceland, which I teamed up with photographer Nick Ramsey to capture.

Influencer marketing through my Instagram @rachelbowler_ was also included in my deliverables, with with a request to post on International Women’s Day as part of their IWD social campaign #KeenWomenCanII, something I’m proud to have been part of. I focused on empowerment through adventure and the importance of visibility in role models for females in the outdoor-adventure space in my caption. 

 

@rachelbowler_

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